The Development Situation And Strategy Research Of Traditional Media Wechat Public Platform

With the development of the mobile Internet era and the social networks, Wechat,MicroB log etc. we media showed a rapid development trend.As one of micro propagation modes,Wechat with a free social experience and convenient information transmission wins the audience’s favor. In Wechat on the line after16months, the number of users reached200millions reation of the Internet development miracle. The traditional media have opened accounts with the WeChat public platform, using the advantage of multimedia compatible to provide content service to the audience.Through the data statistics and analysis, this paper summarys the development of WeChat public platform in recent years. This paper also finds the problems of WeChat public platform, and explore the development trend of WeChat public platform.According to statistical analysis of more than thirty provincial print WeChat public platform operation within a month,The author thinks that the development of the media WeChat public platform is still in the initial stage,and many aspects need to be improved.At present,the media WeChat public platform exists some problems,such as information in the form of single,timeliness and weak interaction.In the future,the media WeChat public platform should develop multimedia information,interactive communication mode,at the same time should change single news information mode into the integrated information. mode.In addition,the media WeChat public platform should also explore the profit mode.For example, the media WeChat public platform can provide personalized information according to the user’s information needs,and the WeChat public platform can be used for transmit advertisements and products’information.