Research On The Current Situation And Strategy Of Public Account Of Paper Media

With the increasing popularity of mobile client application and the development of Internet technology, has given rise to the rise of social media network, which represented by WeChat since the media platform shows a tendency of rapid development, especially performance. WeChat as a new communication platform, with its timeliness and real-time, brought a significant change in the field of information transmission, and WeChat public accounts as WeChat derivatives, in the information distribution and transmission has also played an important role. In the traditional media to "talk down" today, many print began by opening WeChat network technology public account, hope to share under the environment of new media in the media mergence pie. This article through studies print WeChat public account of the operating status quo, analysis of the pros and cons, for print WeChat public accounts provide theoretical basis and Suggestions for the better development strategy, to further promote the development of media mergence big trend.