Design And Implementation Of Huarong Securities Marketing Service System

With the rapid progress of China's market economy,people's living standards are also rising,the growth of income has led to the growth of investment and financial desire.China's securities market has experienced many years of rapid development and progress,the market structure is maturing,and in recent years,"Internet +" has a rapid development,and information technology gradually achieve amazing results in all kinds of management works.In this situation,the new products of securities market are also diversified rapid development and progress.However,due to the different current situation of people's property and income levels,the ability of preventing risk is not the same for each person.The current manual management model is inefficient,the management work occur error easily,so the securities companies must invest in financial method to meet the needs of the same time to achieve information management,and improve service efficiency and quality.Besides,for investors in the financial management,securities companies need to do a good job of marketing services,which requires a good information system and database support.In case,Huarong Securities needs to develop a securities marketing service system to realize the company's securities management and marketing services.In this paper,the actual demand of Huarong Securities in marketing services as the project background,according to the traditional securities marketing service system problems,the design of the actual Huarong securities marketing service system,the main work is as follows: first,we analyze the specific process of the securities marketing service system at this stage,carry on the detailed demand analysis,and clarify the functional requirements,non-functional requirements and database requirements of the system.Second,This paper mainly from the four modules to analyze the design of securities marketing service system,namely customer management,marketing management,customer analysis,service management.Third,we use UML user modeling to analyze and design the main functions of each module.According to the status quo of securities marketing services,this paper has developed a set of effective customer development plan,and gives the securities service process,according to the securities company's profit situation,the corresponding evaluation.Finally,through the test we found that the securities marketing service system realize the management of employees and all customers very well.All functions are achieved perfectly,and non-functional requirements and security of the system can be well controlled.This paper mainly focuses on the combination of computer technology,network technology and database technology,and studies the rapid development and progress of securities service system in recent years.Based on the theory of customer management,JAVA EE and Web-Service three-tier architecture is mainly used in technology.The system development and operation are based on B/S mode,and the database using SQL Server2008 to achieve data storage.First of all,we aim to ensure system security,availability,and then consider the interface of friendliness and ease of use.The marketing staff of the securities company uses the system to manage the customer group more in place,and the user's classification also has high flexibility.They can be divided into different types of customer groups to provide personalized services to improve customer satisfaction level.The system can effectively improve the efficiency and accuracy,and reduce the time and labor costs.After the success of the development,the system has been in the Huarong Securities on-line trial operation,the overall operation is satisfied.