Design And Implementation Of Customer Marketing Management System For A Securities Company

In today's computer technology to develop by leaps and bounds,the securities company also met a key period of business transformation,in the face of what makes the characteristic service according to the characteristic of oneself,how to understand each customer's daily consumption level and characteristics,the calculation method of how to use more efficient securities data calculation and estimation,how in view of the massive economic data to make the right response,securities company engaging in research,summarizes the domestic and foreign research results,decided to develop a special suitable for securities company marketing business of a securities company customer management system.The customer marketing management system of the securities company is compiled with the JAVA language,and the B/S framework serves as the system platform,and the SSH architecture as the system development architecture.The Java language is easy to use and has a clear hierarchy,which is suitable for the development of various software systems.The B/S architecture is highly compatible and operational.The SSH architecture integrates the advantages of many architectures and runs fast,which can greatly improve the efficiency of software development.SSH architecture is the abbreviation for "Struts + Spring + Hibernate,in SSH architecture,the Struts framework is mainly responsible for connected with WEB layer,from the Forward control block to other corresponding WEB pages of the Spring framework is responsible for the implementation of the business layer,service can provide target call interface to control the class Action.Hibernate is responsible for manipulating the persistence layer.In a securities company customer marketing management system,mainly to achieve the customer and marketing personnel salary management,marketing management,marketing management,agent compliance risk control management,training management.Among them,the customer and the marketing personnel management is mainly to the customer and the marketing personnel information to carry on the operation.Marketing management mainly operates on the daily work of the Marketing Department.Marketing compensation management mainly operates on the remuneration of brokers.Broker compliance risk control management is the management of the problems that brokers need in their work.Learning and training management mainly involves the training of company employees,including training record management,examination management and knowledge base management.The investment and use of the marketing management system of the securities company has made securities firm more prominent in its corporate culture and corporate characteristics.As a result,the company's customer satisfaction gradually increases,and customer satisfaction and loyalty are in the leading position in the industry.