The Design And Achievement Of Rail Freight Customer Marketing System

Recent days, with the fast development of our society and the larger investmentin the construction of communication infrastructure, rail freight is losing its grip onChina’s freight market in the competition between railways, high ways, waterwaysand airlines. In order to improve the efficiency of railway promotions, the railwayfreight needs to have new methods and one of the most important perspectives is tostart every promotion focusing on customers. On this background, bases on advancedcomputer and communication technology, and is guided by CRM theory, it seemsvery important to establish railway freight customer marketing system which facesmodern market economy innovation conception. Surrounding with this idea, the mainideas of this paper will be depicted as follows:1. Introduction: Mainly introduce the background and research implications ofthe railway freight customer marketing system, research status at home and abroad,the overall framework of the topic.2. Basic theoretical knowledge of CRM: Mainly introduce the definition, content,development direction of CRM, railway freight customer marketing theory based onCRM.3. System development and planning: Mainly introduce system overview, targetand task of the system, and the related technologies of developing the system.4. System analysis: Mainly introduce needs analysis, business process analysis,and data process analysis of the system.5. System design: Mainly introduce overall design, marketing managementmodule, E-commerce module, system management module and module relations ofthe system.6. System implement: Mainly introduce the system’s main interface and therealization of its function, and the realization of the system analysis funtions.