The Design And Implementation Of Agent Marketing Service Management System For Western Securities

In recent years, China’s information technology has been gradually showing amazing results in the management work in various industries and the work has realized the information development and management. Compared with the information enterprise, other work of traditional way has been unable to compare, but can’t surpass. So if the western securities companies want to realize fair competition with other companies in other industries and keep pace with the times, it must realize the development of information technology. In order to improve the efficiency of the marketing service management work of Western securities broker, effectively increase customer quantity, manage the company’s internal data in unified and informationalized way, combined with the company’s system and the actual situation of the Western Securities Co., it needs to develop a new and fully functional marketing service management system for the securities broker in the West.The Western securities broker marketing service management system decided to adopt B/S model, developed by the client and server mode. In the underlying development, it uses Java which is advanced programming language for coding, and adopt SSH framework corresponding to the Java language to design the system, and combined with MVC architecture using view-Model-controller do good technical design for system. In the view, it obtains the user’s needs and submits to the model. After the simple data processing request, the Controller carries out the main core operation, using Struts2 framework, Hibernate framework, Spring framework to achieve the data transmission and processing between system and the database. Through the file mapping relationship Struts2 combines the core functions and the operating interface neatly, and achieves the page conversion by logical call.The system has realized customer management, work management, market research, team management and system management five functions. Customer management mainly include the management of customer information, management of customer service records, management of customer base three functions. Management of customer information includes add customer, modify customer information, delete customer, reservation of customer open an account, management evaluation information, etc. Work management functions are divided into three basic functions that are conference management, goods registration, goods using. Market survey functions include the investigation of competitors, the investigation of commercial district, residential area, and cooperation channels, and each survey object has the corresponding operations that are add information, modify information, delete information and archive operation. Team management mainly is the management of channel network. The system administrator of the system management functions mainly include user management and authority assignment two basic functions.Through streamlined operations and information management, the Western securities broker marketing service management system can effectively improve the work efficiency of the staff, improve the operation accuracy, reduce the time and labor costs, and improve the data processing inefficient state.