Research And Analysis On Retail Customer Relationship Management System Of Bank Of Communications In Guizhou Branch

Retail customer relationship management is by means of advanced information technology, information collection, collation, analysis, sharing of information within the enterprise and to guide decision-making activities related business sectors, providing customers with one of the services associated with customers, to meet customer demand while improving customer satisfaction and loyalty to the enterprise, and ultimately improve profits. Therefore, retail customer relationship management is to help companies through the appropriate channels, the right product, at the right time, to the right customers.Customer Relationship Management is recognized, mature business strategy, the bank master customer information resources to enhance customer loyalty, strengthen marketing plays an important position and role. Customer relationship marketing through data mining techniques in depth analysis of customer behavior, understanding of customer needs, providing customers with the products they need in order to achieve the main product-oriented customer-centric change. For facing fierce competition in the retail banking business development, achieve retail customer relationship management information is particularly important.The paper introduces the research background, Guizhou branch of Bank of Communications Retail customer relationship management system, the project’s significance and current research and application of, clearly the content and the main thesis of the work, and the use of analytical methods of software engineering and object-oriented business conduct analyzed. Business analysis, given the existing process flow diagram of the main management business, clearly the problems existing business processes through business process reengineering, reconstructed after the transformation of the main business of electronic business processes; in functional analysis, the paper carried a use case modeling, use case diagrams and gives a description of the use case, a clear function of the system. On the basis of functional analysis, given the structure of the overall system architecture and functionality of the functional modules, including customer relationship management, sales management, information management, integration and value-added services management, query and statistics, system management and other functional modules; in data analysis, the thesis of the data processed by the various functions of the system are analyzed, given entity class diagram describes the basic structure of the database table. Finally, the paper did research and analysis are summarized, and further work is prospected.