Research On The Formation Mechanism And Governance Of Network Public Opinion Crisis

At present,China is in the process of deepening the reform of the deep water and crucial period,the social transformation of the development of all kinds of contradictions and conflicts of interest to further accumulation and highlights.With the rapid development of computer and network communication technology,As deriving from all kinds of high-frequency emergency,news reports,attitudes and views of network public opinion has become a social phenomena and a barometer and amplifier of social problems,the network public opinion crisis continue to emerge,which bring great challenges to government.How to meet and deal with the network public opinion crisis effectively has become an important task for the Chinese government.The network public opinion generally refers to that the public through the Internet to understand the life cycle and the events surrounding some public events in a certain social space of the development and changes in the life cycle,which is a manifestation of the public on social issues covered such events as well as social attitudes held by the authorities.Network public opinion crisis is undoubtedly the emergence of network public opinion crisis.The network public opinion crisis is divided into four stages,which are brewing latency,accelerated rise period,mature period and decline weaken period;In the process of evolution,it is mainly affected by the factors such as the network media environment,the pressure of social structure,the psychology of Internet users,the triggering events,the effective mobilization and the government intervention.Based on the Interaction and change mechanism of four factors in each stage of the network public opinion crisis cycle,this study discusses the ways and means of network public opinion crisis management from the aspects of prevention and identification,monitoring and control,persuasion and resolution,and constructs the mechanism model of the influence factors of the network public opinion crisis.This paper put forward that there are three aspect of problems in public opinion of network governance in our country,the lack of rational public crisis governance,network public opinion value choice is unknown;the institutional reason is weak,the network public opinion crisis management system security is not enough;the tool rationality lag,three aspects of network public opinion crisis governance problems such as lack of support technology.At present the network public opinion public governance mainly lack of rationality,the network public opinion crisis governance value choice is unknown;institutional rationality is weak,the network public opinion crisis management system security is not enough;the tool rationality lag,network public opinion crisis management technology is insufficient to support the three layer surface.We should construct the network public opinion crisis management system from three main aspects,cultivating the public value rationality,clearing the choose of Network public opinion crisis governance value;reshaping the national system rationality,perfecting system of the network public opinion crisis management;Innovating technology tool rationality,enriching tool support of the network public opinion crisis governance.