Study On The Supervision Countermeasures Public Crisis Of Network Public Opinion

In Feb 3rd, 2015, the China Internet Network Information Center(CNNIC) released its thirty-fifth "statistical development status of Chinese Internet network report in Beijing". The report showed that, by the end of December,2014, the scale of China’s Internet users reached 6.49 Billion, among them, 5.57 Billion mobile Internet users, Internet penetration rate reached to 47.9%.The mobile Internet in China ushered in the new development situation of unprecedented. While in the vigorous development of China’s mobile Internet, we should also see clearly that it is a double-edged sword which exerts a great influence on the development of the social ecological environment and social ideology of fusion shaping. As each node "Internet cell", the netizens have right to issue public events and express personal opinions and demands. Major changes in the transmission medium are that the discourse right from the "center" to "Bian Pinghua" micro power agglomeration large public opinion environment, Internet public opinion and expression in public communication has occupied a pivotal and even irreplaceable position.As a carrier of the public event of network public opinion, the Internet made public opinion propagation velocity and the space more efficient and widely,even making public discourse right has undergone major changes.The new context of the Internet to make the inevitable public crisis events in depth development, crisis events highlights the normality, crisis communication is fast, the fight for the right to speak of the crisis event has a white hot qualities, the contrast is to deal with the public crisis event of network public opinion is not timely and inefficient manipulation.In the public crisis, the evolution process of network public opinion can be divided into the formation stage, the savings period, development period, variation period, rising period, and effect of flat and six stages, and presents different characteristics in different stages.It has a hidden on the brewing fermentation of public crisis of network public opinion, continuity and expansibility on development, blockbuster on variation, with characteristics of a label color, high and duration of action with a non rational.With the increasingly obvious influence of the network public opinion in the social ideology, how to deal with the network public opinion in the new media environment and effectively translate the negative energy into positive energy has become the subject highly valued by the government. The network public opinion of public crisis events can make government departments realize the shortage of the work, supervise and urge them to further improve the level of work and the governing ability. On the other hand, the network public opinion of public crisis events inevitably caused social public opinion turbulence; affects the security of the whole society ideology, and lost the trust of people.To deal with public crisis of network public opinion correctly and effectively, should set up correct processing principle and scientific and effective coping mechanism. Processing principle should abide by taking the initiative, leading effectively, proactive, timely and accurate, transparent, objective, collaborative, communication smoothly. Coping mechanism should hold in multiple dimensions from the macro environment, meso policies and systems, micro incidents, thereby effectively guide the evolution of network public opinion toward the benign and orderly development.