A Study On The Communication Management Of Public Opinion In Public Crisis Network In The Context Of Pan - Communication

With the outbreak of the Contemporary social crisis,the high frequency and large-scale trends are coming.,the modern society has become a “risk pluralistic society ”,and there is no organization can escape the crisis,resulting that China has entered a period of crisis.Therefore, how to safeguard the public interest and to ensure public safety, and promote healthy development of society, has become a major issue in the face of government.More and more new kinds of media has been widely used in people’s daily lives, new kinds of media has made full use of their own advantages to influence and change the public worldview, values.With the growing popularity of the network environment, the increasing channel of network information, the network environment has become a field,in which people can express their views and opinions of the public.The net leads to the generalization of spread, allowing people to get information faster and more convenient, the generation and spread of "Network public opinion" can be realized for the first time, the public opinion can be obtained by large-scale users and diffusion of the crisis can be realized in the first place.Public crisis communication management of network has become a field that can not be ignored by the government and the research. In this article,targeted to analysis the theory of the crisis and the Network public opinion and theory combined, summed up the role of the network of public opinion in crisis management, providing a standard of crisis management and Values; making the rights of citizens in public opinion in the network realized; Playing the role of an open and transparent information in the modern crisis management system, to build a whole system of crisis management media. Internet public opinion is already in crisis management plays an irreplaceable role.Developing crisis highlights the network of public opinion,is the basic form of the present stage of social contradiction rational use of public opinion can effectively alleviate social contradictions,enhance social responsibility;Conversely,if public opinion disorderly,flooding, it will lead to social conflicts intensified. Therefore, the government, the media, the audience should foster self-responsibility,jointly build orderly public opinion,declining social contradictions.