Enterprise Crisis Network Public Opinion Dissemination And Coping Research

Enterprise crisis often accompanied by public opinion crisis. Internet as a new form of information dissemination, and has penetrated into people’s daily life, netizens comments active has reached the hitherto unknown degree, as President Hu Jintao said: the Internet has become the ideological and cultural hub of information and public opinion amplifier.According to the people.com.cn opinion monitoring room released" report" shows the enterprise public opinion, public opinion crisis2010enterprise gross to amount to154, an increase of83.3%; from2000to2010ten years enterprise public opinion crisis number average growth rate of31.5%; in2010to become China enterprise public opinion crisis blowout year. Keep such a high growth rate of the enterprise crisis, to the enterprise development steps forward dimension difficult.Because the network public opinion is transmitted via the Internet to the public on real life in some hot issues, through the BBS forum, blog, news, and keep abreast of vector expression has the tendentious comments and views. In addition to the Internet is virtual, concealment, more and more people happy through this channel to express ideas, thoughts of communication. Enterprise management, product quality, any link occurrence problem, are likely to be exposed to the network, make the enterprise is immersed in the crisis of public opinion. Therefore, enterprises should develop, must make a profit, the network public opinion cannot be underestimated.Crisis communication has four phases, divided into crisis, crisis, crisis burst latency period spreading phase, crisis resolution phase. Enterprise crisis of network public opinion is formed on the diffusion process, enterprises, government, media, audience four is the impact of Internet public opinion into an important factor. The propagator of communication, media and audience dissemination of information is the most important elements of the three, and in the dissemination of information in the process, opinion leaders and the media agenda setting will play a key role. Opinion leaders around the Internet attitudes, and every netizen to the enterprise, it is a" masked killer". Agenda setting to promote diversity and tremendous influence of network public opinion. Crisis situation, enterprises should have a correct understanding to these points, in addition to standardize their behavior, but also should deal well with the media, the audience, the relation between the government.Under this background, this article from the perspective of communication, combined with enterprise management and public relation knowledge, explore the enterprise in the face of crisis, the network public opinion propagation model and the characteristic as well as how to effectively deal with, for enterprises to master the network public opinion dissemination characteristics, effective coping and provide reference opinion crisis early warning.