The Research Of Mechanism Of Network Public Opinion's Guide And Contro In Government Crisis Management

Network public opinion is a fact or opinion which communication and spread through the network media and widely accepted. It has alternative characters of transition mode, multiversity of transition form, over time characters of transition extension universality of transition content and betimes nature of transition time. Usually, new-media refers to network media. Along with the development of information technology, the new-medial is becoming a main media which has great influence and potential in news broadcasting field.This also makes the network public opinion has a great impact on the traditional Public Crisis management of government.In order to having an organized, plan able and persistent management on the public crisis,the government should understand this impact and the great function of the network public opinion. Government, mass media and public are the primary factors in the public crisis communication They depend on each other,interplay and compose a complete symbiosis institutions together.This thesis particularly focuses on the relationship among the government, mass media and pubic in the public crisis management. At last, the network opinions act like a double-edged sword pushing us to take effective regulating measures to properly settle these issues by minimizing negative effects and maximizing the positive one.On the basement of theory research,case analysis and the introduction of the experiences of foreign country, the paper discusses the countermeasures to the new-media.We should consult the advanced experiences establish the right consciousness of the public crisis management,build up the detective, analysis and disposition system of public opinion emphasize on the network media, release the authoritative information on the governmental portals,constitute supervision mechanism of the new-media and found a special organization to train professionals.The research tries to analyze the performance and problems of the network public opinion and propose an effective strategy, so that our government control and guide network public opinion well, which contributes more to the society...