The Network Public Opinion Management In Colleges And Universities On The Problems And Countermeasures

In recent years, with the rapid increase of the rapid development of Internet information technology and China college students of the number of Internet users,network information by countless young people with its unique charm, especially the college students pursued, it can be said that in today's society, the network information and everyone is closely related. For college students, the Internet has increasingly become a public information space for access to information,entertainment,ideas and interests. But because of College Students' mental immaturity, recognition and discrimination ability, low social experience, comprehensive and accurate understanding of public opinion on the network is vulnerable to the lack of information, some false information after packaging, speculation of the fool, to the college students have a negative impact on physical and mental health. In the network information age,information dissemination of network public opinion speed and the influence depth is more extensive, network public opinion information monitoring and tracking technology is more and more difficult, the network public opinion management and guide the direction of a more arduous task. It can be said that the current situation of network public opinion has brought great impact to our network public opinion management, how can the management mode of the network and the university needs to keep up with the development of the times, hitherto unknown to meet the challenges of the era of network information background brings, it is a new subject, which should be the research direction of the network public opinion of the.the effectiveness of public opinion management work.Therefore, this article mainly from the four parts to elaborate their research, the first part of the meaning and characteristics of network public opinion of the full understanding, on the basis of analysis and draw their own understanding of the connotation and characteristics of network public opinion.The second part is through the questionnaire and interview way of college students on the current status of university network public opinion management investigation,through analyzing the questionnaire and interview data to explore the current situation of university network public opinion management, and the existing problems in the management of university network public opinion analysis.The third part is the analysis of the reasons of the existence of the current university network public opinion management problems in the second part, mainly carries on the analysis from five aspects to explore the degree of attention, management concept,management system, management team, management mode.The fourth part is the defects of current university network public opinion management work, deeply explore the new situation and solve these deficiencies of scientific methods, mainly from the strengthening of the mainstream ideology, strengthen the propaganda and guidance in three aspects, the construction of college students network public opinion management mechanism innovation of college students network public opinion management method for optimization.