Research On The Problems And Countermeasures Of Public Reports For Business

Based on the extensive collection of issue media reports in recent years ofcorporate public opinion, I described the concept of the public opinion,public opinionreports, I believe that after1978, public opinion on the business reports has gonethrough three stages. The problems of public opinion on the business are mainly inthe one-sided or untrue reports, paid news or paid and Paid for not reported, objectsdeviate of public opinion and lack of professionalism.After the analysis of these issues, I believe the problems are based on the thedeviation from the correct concept of media and reporters, the market and marketinterference, lack of the practice of journalistic professionalism. Finally, according tothe problem comprehensively, in order to standardize the report of public opinion forcompanies, we should adhere to and practice of journalistic professionalism, tostrengthen the professional quality of journalists, the publicity department shouldoptimize treatment.