Impact On The Image Of The Network Public Opinion And Its Countermeasures

With the advent of the Internet age, all aspects of human life are deeply on the network brand. In college, many students and staff to become a member of the netizen, college students post through the network to speak, express their aspirations, at the same time, the social from all walks of life view, for college and university evaluation and other relevant information through the network communication, spread, the image formation, have an important impact on communication. On the other hand, Chinese higher schools and higher education is facing new situation hitherto unknown, the construction of the world first-class university level distance there is still a certain gap, faced with the contradictions and problems emerge in an endless stream of university development, due to the lack of use of network to build and maintain the good image of colleges and universities and related emergency treatment experience, and consciousness is not strong or thought wrong, many colleges and universities in the public opinion monitoring and response network to enhance the influence often act with confusion, be at a loss what to do, especially the incapable of action in front of some emergency network public opinion crisis, resulting in serious consequences, which seriously damaged the image of colleges and universities.This paper uses the principles of Journalism and public administration, the influence of network public opinion on the image of colleges and universities, colleges and universities in the presence of self image issues dealing with the network public opinion, maintenance, the reason for dealing with network public opinion and improper use of Internet public opinion, the maintenance of University image strategy and so on, put forward:network public opinion can promote the image display and publicity, to create the image of the "personality card", play the public opinion "barometer" function, to create good management environment, beneficial to the development of crisis management and other positive effects, may also lead to become the University of internal and external contradictions amplifier, spreading rumors, reduce the spread of harmful information leads to honesty, hostile group events, obstruct effective management, the result in negative effects on order out of control, the current university response also exists in order to solve the problem of lack of network management, network promotion and network and feeling out of touch, which is mainly due to the old concept of awareness, treatment, cause, to deal with failures, to dealing with the network public opinion in order to create the image of science service, one is to establish the modern university management consciousness, two To strengthen the construction of colleges and universities, the three is to establish and improve the response disposal mechanism, four is to strengthen the self-image management.