Problems And Countermeasures Of Network Public Opinion Research In China

Network opinion is a public opinions or comments with influential and tendentious through network published. With the rapid development of Internet in china, public opinion trending of network information spreading in China becomes more and more apparent, gradually evolved into an important tool of spreading news with strong social influence and public opinion mobilization. But every new thing will have positive and negative influence, network public opinion is so, therefore, the network public opinion effects on China’s political and economic development positively, it also brings inevitable problems, it’s problem of network public opinion. Network of public opinion is the negative effect, it will have a devastating impact on the social reality and the virtual world of network basic values, norms, social order, it also will greatly harm to China’s political stability, hinder economic development in the period of social transformation of our country. Therefore, whether solution to the network public opinion scientific and effectively is a major test on China’s public administrative departments for public management.Network public opinion question is usually in the form of network information security, network public opinion morality, network pornography, privacy disclosure, rumors led to cast spells on people, more extreme and irrational, criticism and attack, groups of blind and impulsive, foreign cultural invasion and other problems.The article Combines with network focus event, summarized five major problems of network public opinion,such as the network public opinion became a negative emotional venting channel, part of the network public opinion main body absenced morality, lack of credibility, the risks of network security environment and technical,part of incorrect behavior network media and government in the public opinion propagation, control and guide. To solve the five problems of network public opinion,the article analysised the cause of the problem, part of netizen inquality, ack of network moral existence, the imperfect of supervision system and laws and regulations, inadequate of network public opinion guiding, supervision technical’s defects, the negative influence factors between different groups Interest demand in the period of social transition.In order to solve the problems of network public opinion, the article put forward to improve the quality of Internet users, cultivate the scientific ability, improve the network legislation, establish the network monitoring technology system, strengthening public administrative departments guidance to the network public opinion, improve network credibility, construct fair and reasonable interest distribution mechanism during the new period, all-round solved questions.