Problems And Countermeasures Of China’s Current Network Monitoring Public Opinion Exists

With the pervasiveness of the Internet in China has gradually increased, the surge in thenumber of netizens in China, the Internet has become the public to express their views and tounderstand the social significance of channels and the Internet more and more prominent asthe public role of the main sources of information. Strengthen the network of public opinionresearch has important practical significance. Through the network of public opinion researchto understand the direct reflection of the popular party and the government all kinds of socialpolicy. Network monitoring public opinion: the network of public opinion, the real challengesof network monitoring public opinion, the credibility of the government and related socialregulatory network public opinion, weak monitoring of network communication factors,network monitoring public opinion difficult to real-name system has become the face ofpublic opinion monitoring variables. Countermeasures to solve this problem is the basictheoretical research to further strengthen the network of public opinion, public opinionmonitoring the professional qualities and skills, establish long-lasting Internet public opinionmonitoring system, the role of opinion leaders, to guide Internet users to educate themselves,a reasonable guide to the network public opinion, to grasp the initiative in the network ofpublic opinion, pay attention to the ways and means to guide the network of public opinion, toadhere to the correct guidance of public opinionThe development of network monitoring public opinion in China, a review of Internetpublic opinion monitoring tools, that is the product of public opinion monitoring and carefulcombing and analysis. Public opinion is the public on the country’s political, economic,cultural and social issues in particular is the sum of the hot issues of emotions, opinions andattitudes. Monitoring of the network of public opinion plays a positive role for a better guidesocial optimization in recent years on the road also network monitoring public opinioncontinue to develop, explore, and many try but also made important progress, however, thereare still some problems and deficiencies, for example, the human operator of the networknavy, networking and public relations makes the fidelity of the network of public opinion affect the network monitoring public opinion of the credibility of the government and relatedsocial ineffective regulatory network monitoring public opinion, coupled with the spread dueto network factors, unexpected situations, increase the difficulty of network monitoring publicopinion. These issues has its historical reasons, and also the birth of the factors under thecurrent conditions. Solve these problems, and better monitoring of the development of publicopinion, so benign, specification development, play a positive role in social developmentguide, the author based on public opinion of the status quo of the literature study and networkanalysis that should be further strengthened on the network the basic theory of public opinionresearch, professional qualities and skills of public opinion monitoring staff, the establishmentof long-term network monitoring public opinion, to guide Internet users to educate themselves,a reasonable guide to the network of public opinion and the corresponding developmentstrategy.