Discussion On The Development Of TV Variety Programs In China Under The Internet + Visual Field

At present,The major TV have launched the main variety show,in order to enhance the ratings.The major TV have launched the main variety show,in order to enhance the ratings.Under the environment of the vigorous development of the TV variety show,the disadvantages such as over entertainment and homogeneity have been exposed.In contrast with the disadvantages of the variety show,the development of pure net variety.With the development of the concept of Internet plus into public life,and popularization of the new media,the audience can watch the watch whenever and wherever possible fragmentation.Net variety in this environment came into being,not only the creation of the form and content of the program,but also a better understanding of the needs of the audience,the breadth and depth of the spread of greater.The development of the pure net variety also poses a new challenge to the TV variety show.As a Golden Eagle Broadcasting System's flagship program,“every day up”program was launched by the audience and the praise of the industry,the ratings for a long period of time in the top three,but suffered in Waterloo.It is pure net variety show of the sudden rise,increased competition for TV variety show.Especially the impact of the old TV variety show.The development from the traditional cultural heritage etiquette intention,too much attention to the star effect,the old constituents the young audience demand,presided over the group of the problem began to limit "every day up" program,timely revision still did not restore the former glory.but in the program innovation stagnation,host group highlight the problem,the impact of the development of network variety show,the program gradually go downhill.Integration of new media,make good use of the advantages of the Internet,so that the content of the original novel,is the "every day up" program long-term development strategy,but also other TV variety program development of long-term plan.This article mainly from the "every day up" this section,analysis of "every day" program development process,program features,combing the status of the program and the reasons for the decline in ratings,a case study,proposed in the Internet + vision should embrace the new media,Content and other original solutions,in order to enhance the "every day up" the vitality of the program,to regain the favor of the audience.At the same time,through the "every day up" this case,for the domestic variety show better to better improve their own development to provide reference.