The Creation Mode And Propagation Characteristics Of Pure Network Variety Show

In the era of mobile Internet,the Internet,cloud computing,big data and other technologies have developed rapidly.The most important feature of this period is the construction and dissemination of the content in the whole media and multi-terminal.Leading to television,as a representative of the traditional media in the content,channels,marketing,terminal from several aspects,such as the challenge of new media,the Internet has indisputably become the basis of video content industry change.At the same time,because of high program copyright and homogeneity of content resources such as the shackles of all kinds of video website development path and each big video websites are homemade content layout,strategic layout gradually expand to the field of variety.With the depth of the platform resources integration and the introduction of professional talents and high quality content of self-control,pure web content variety tends to change gradually,IP industry chain is complete,audience size and rising in influence,rapid rise.From pure variety show was born,domestic market in pure network variety show in 2017 gradually to a stable and mature.The appearance of net variety shows is not only the birth of a new audio-visual programming mode,but also a new way for video platform to cooperate with traditional media and other industries.Pure network variety show is not only the means of entertainment,but also the cultural carrier and emerging forms of art,in to the user to bring joy and pleasure at the same time,also affect the spiritual world and social cognition.Paper variety of pure network as the research object,the spread of pure network variety show characteristics and creative mode as the core,to love in the since 2014,tencent video and so on six big mainstream video website produced by pure variety show support for the data,with media culture,youth subculture,network transmission and so on as the theoretical support,through the appreciation of our country six mainstream video website pure variety shows at the same time,using the literature research,interdisciplinary research,case analysis and comparative analysis methods,an overall investigation on pure network variety varietyshow in China,analyzed the reasons for the success of pure network variety show,and at this stage the main problems and the future development strategy for the final foothold.The paper adopts the structure framework from the whole to the local to the whole,from the external to the inner,and the macroscopic whole and the watching detail.The first chapter summarizes the generation and development of China's pure network variety show,and describes the background,development stage,development status and development motivation of pure network variety show.Finally,the content analysis method is used to analyze the types and characteristics of pure network variety shows.In the second chapter,we use case analysis and questionnaire,the selection,planning,production,broadcast,propaganda and marketing of pure online variety show,to analyze the creative process of the whole thing,and conclude that it's totally different from the traditional variety show,and it's a model of the creative process of the Internet,including the data thinking through the whole program,the analysis and the creative synchronicity,the "audience standard" spreading thoughts;The third chapter analyzes the characteristics of network transmission characteristics of audio-visual programs in the Internet era and the characteristics of audience ratings by using literature analysis and case analysis,which mainly includes four communication characteristics: decentralization,subculture,multi-directional interaction and fragmentation,etc.The fourth chapter,according to the present stage our country pure variety show market development present situation,combining with case analysis and questionnaire analysis,summarizes our country the pure variety shows the main problems at present stage,and in the content creation,interactive,production mode of pure variety show future development put forward the constructive strategy,in order to achieve pure variety show lasting healthy and orderly development.