A Preliminary Study Of The Iconic Phenomenon In The Homemade Variety Shows On The Internet In My Country

From "THE RAP OF CHINA","U can U BiBi","Who's the murderer" to"Produce 101","Idol Producer"......The network-made variety show has been surging in the fierce competition in the video industry,repeated the mainstream restrictions in terms of subject matter,form,content performance,and values.These programs are sharp-minded,distinctive,free and unrestrained,and are born and reborn in the bold creation,winning the hot discussion and chase of the new generation of network youth groups.these phenomena can be called the appearance of the research by scholars in the field of cultural semiotics.It is not difficult to find out that the characters of the program have evolved from the initial simple text subtitles to the text and sounds,and have different styles and expressions;Implanted ads from a fixed location,fixed duration,and the content of the program is clearly differentiated into a fancy implant and gradually integrated with the content of the program;Electronic,ancient,hip-hop,rock,street dance and other niche topics have become the new favorite in the industry......There are many unusual and unique phenomena in the today's network-made variety show,which has caused widespread concern among practitioners and audiences.Based on this,this paper is based on the "marking" theory of cultural semiotics,systematic review of its concept,origin,evolution and research methods through literature research.Combining my own practical work experience in the first-line video platform variety department,Creatively introduce it into the research of online self-produced variety shows.This article firstly introduces a large number of standard appearances in the network-made variety show,inducting the main appearance of the three forms of the form,content and subject matter of the network,and summed up the characteristics of the appearance of the net comprehensive index.select the most representative special effects creative characters in the network form elements,the most representative fancy placement advertisements in the content factors and the most representative niche topics in the theme,and mark these three typical Appearance as a specific research object,combine with the network comprehensive program case to analyze its operation mechanism,and analyze its characteristics,means,performance and influence and significance on the network-made variety show.When the network variety show is booming but it is in the bottleneck period of serious homogeneity and weak development,it is hoped that the research on the appearance of the online self-produced variety show will provide new ideas and directions for the development and production of variety shows.