A Study On The Innovation And Development Of Domestic Original Web Variety Shows

China's video websites have been around since 2005,and home-made content only started to appear around 2010,which is far less than the development time of TV programs,but it has developed rapidly in recent years and has rapidly entered a mature and stable development period.The rapid development of network technology has accelerated the advent of the Internet 3.0 era.The widespread popularity of smart mobile terminals has changed the way people live and entertain.The online video media has ushered in unprecedented development opportunities.Major video websites have launched online homemade movies and online homemade Self-made content such as dramas and self-made Internet programs.In 2011 and 2014,the state issued the "Entertainment Restriction Order" twice.The TV variety market was cold,and the network-made variety shows turned into an explosive development period.The program has attracted great attention from the academic community and the industry Especially in recent years,many brand-new types of self-made variety shows have gained extremely high ratings and attention as soon as they are launched.Therefore,it is the main topic to be explored in this research to explore the innovative measures adopted by the online self-made variety show to gain market and audience recognition.This research takes the self-made variety show on the Internet as the research object.First,after thinking about the topic,the background,purpose,significance,research ideas and research methods of this research are explained.Secondly,it sorted out the concept and development process of TV variety shows and online self-made variety shows,and selected some representative popular programs as analysis cases Thirdly,the research analyzes the innovation of the self-made variety shows on the Internet through the two characteristics of content characteristics and communication methods.In terms of content and form,it mainly interprets the text content and form of representative popular programs in detail,and analyzes the innovation of the program from the details of the topic design,cultural expression,language style and link settings Office.In terms of communication methods,this article mainly discusses how the online self-made variety shows seize the advantages of the Internet's native environment and innovate in a timely manner.Then,this article starts from the audience,promotion platform and advertising methods,and analyzes the innovations in marketing strategies of online self-made variety showsAt the end of the article,based on the in-depth exploration of the research objects,I came to a few thoughts on the development of online self-made variety shows:to insist on content as the king and improve the quality of the program;to strengthen the brand building to create extended value;to pay attention to the audience experience and improve users rely.