The Context Of The New Media Of TV News Report Strategy Change

Under the new media wave attack, the impact of the traditional media is self-evident. Great changes of media ecosystem, the monopoly of traditional media is broken, requiring a larger audience discourse space. In such a social background, in order to more stable based on the competition in the media, as television news program of the TV media ace began to make the corresponding changes in response to an increasingly complex and intense competition. Based on the background of new media context, this paper first analyzes the new media brings the new media environment, collision, integration trend of traditional media and new media, new media context of TV news report strategy the influence of the external and internal; Through program from two aspects, and then analyses the context of the new media of TV news report strategy change:on the one hand, in view of the new media, the emergence of new transmission characteristics of TV media in a timely manner to make the technical means to accept to absorb, to strive for more audience; Based on television, on the other hand, traits, consolidate the advantages of TV media characteristics and proactive.In this paper, the first chapter mainly introduces the TV news report strategy status quo at home and abroad, the research background, research significance, etc.; The second chapter analyzes the new media context, media technology has brought the new media environment, in the new media environment, on the one hand, media competition is more intense, between, on the other hand, the new media environment provides the audience with a more open discourse space. New media and traditional media, the collision of media integration and change, transmission platform, marketing model, content production are showing a new face in due course. To sum up, the new media environment for the survival of TV news put forward the challenge, in response to the change of media environment, in order to satisfy more has the initiative of the audience, TV news report strategy must make the change. These changes will be analysis in the third chapter in this paper. The third chapter, by the audience as the center, surrounding the strategies in the context of the new media reported the reference to the characteristics of the news media are analyzed. In the context of the new media, the audience the role change from passive to accept information to active dissemination of information, the audience is both a receiver and disseminator of information. Audience initiative to improve further broke the monopoly of media, the audience from several aspects affecting the construction of news events. Audience influence news things build at the same time, more accelerated its power steering, audiences have more say. The change of the TV news report strategy embodied in its fusion, new media will bring fresh elements, keep up with the development of new media.