Network News Editor Of Development And Innovation Strategy

With the continuous development of the Internet, Network media have been among the ranks of today's mainstream media. In 2009, Internet news media is even more well-grounded, the real news the mainstream media has played a style of all the media. In relation to the demand of practice, the network news editor of the theoretical research is fragmented and lack of systematic. Moreover, most studies mainly based on the substantive work of editing, lack of theoretical depth and height.In this paper, take the network news editor of career development for research perspective, comprehensive application of the literature analysis, research, case analysis, research methods, avoiding the common defects in a single dimension of the study, initially with a career-oriented workflow, the core of Literacy, key factors and effectiveness of the work, including research framework.Studies suggested that between the network news editor and the traditional news editor is essentially the same, the two follow the news value of common criteria for judging the work of basic principles, basic business processes. However, operational details, the network news editor has formed its own characteristics include:strong technology dependence, affected by many levels of information needs and participate, in interactive, non-linear organization and fast rendering and other organizations. In value orientation, the network news editors need to play based on the news organization, and interpretation of the role of sublimation. Especially in the massive network information, quality level, uneven and lack of mature regulatory environment, the network news editor's role is becoming increasingly important. In this paper, through the four major portal, "National Day theme," reported the analysis, showing the development of the network news editor status, and to further reveal its successful ER:Network News Editor must first ensure that the actual news content, detailed, and then the network audience presents the characteristics of effective organization and, finally, attention to the dissemination of information to actively guide public opinion and user interaction.The paper concludes with the development of innovative network news editor specific initiatives, including:emphasis on network news show of writing and organization planning to build sophisticated network news brand; the news editor's role to expand to the service, from the audience information needs, personalized service needs and the needs of three areas involved in strengthening the network of interactive media and audience interaction; attention Web2.0, mobile Internet and media convergence and other developments and changes, expanding the network news editor of new space and value.