The Study On The Problems And Countermeasures Of Media Intergration In Shaanxi Daily

Entering the Internet age,the media form extensive and profound changes have taken place.In weibo,WeChat,news client for fast development of new media,has increasingly become the main way of audience to accept information,traditional media impacted by the strong,influence is weakened.Although new technologies to promote dissemination way dramatic changes have taken place,but the new technology does not produce new news content,but improve the efficiency of the transmission,a new communication channel.Tide in the face of burgeoning media fusion and integration of all kinds,all over the country were set on the provincial party newspaper express,"media convergence" has opened a weibo,WeChat,news client,seemingly actively involved in the media of "convergence" development,the actual performance,however,differ in thousands ways.This article takes the shaanxi daily,for example,by working with economically developed guangdong province provincial party newspaper nanfang daily and xi 'an local's largest metropolis daily "Chinese" horizontal and vertical comparison analysis,found the WeChat,weibo,news client operating performance are unsatisfactory.Using the research method of sampling survey of the shaanxi daily,nanfang daily,"the Chinese" the operation of the three media new media platform of reading,review,forwarding,quantity and related data analysis,found that less release of information,content,less attractive,poor user experience is the shaanxi daily in the main problems existing in the development of the media fusion.And according to the actual situation of shanxi daily,in the content,services,personnel,party newspaper authoritative four aspects put forward the countermeasures,in order to our country some enlightenment to the balanced development of provincial party newspaper media convergence.