Research On The Influence Of The Party Newspaper The Status Quo

Party Newspaper is the agency that speaks for the Party, government and people, and a very important part of the Party’s career. Since the foundation of the Party, Party Newspaper of all the levels have been the mainstream media in the society, exerting a significant effect in developing the Party’s career. Party Newspaper’s responsibility lies in "construct the firm common ideological basis, to build a harmonious environment of public opinions, and provide strong spiritual power, render civilized morality, and optimize cultural condition".(Report to the Seventeenth National Congress of the Communist Party of China) That is how to get Party newspaper influential. Besides, the act of information delivery also can be considered as a kind of "hold power in terms of journalism". Party newspaper has been responsible for promoting the Party’s basic program, lines, principles and policies, thus generating firm report form and style, which used to have great influence in particularly vital period, as the guiding light of the Party to lead people. But during the new period, especially after the foundation of the system of market-oriented economy, many coverage lacked attractive news, readability, and usefulness, diminishing the communication effect and even the influence of Party newspaper. Therefore, faced up with the new media environment, Party newspaper’s survival and development are greatly challenged. Increasingly strengthening vitality and the ability to influence and lead public’s opinion are the historical duties for Party newspaper within a brand new time background.Shaanxi Daily is the organ of The People’s Government of Shaanxi Province, has been built for seventy years, with the earliest foundation and biggest circulation. The circulated area includes over thirty countries and areas besides Shaanxi Province. Therefore, as the fact that it the most influential Party newspaper in Chinese western zone, and that the research works of Shaanxi Daily is few, having a deep analysis and understanding towards it can be meaningful historically and practically, moreover, which can also generate theoretical and application values.There are four parts making up the whole thesis.The first part introduces the background of the research, and summarizes the existing research of former scholars and professionals in the influence of Party newspaper.The second analyzes the influence in the perspectives of "the differentiation of five media in coverage area","analysis of circulation in coverage area"," group model"," evolution of style","changes in policy".The third part takes the in-depth coverage of Professor Boyu Hou in Shaanxi Daily to analyze its influence.The forth part is the summary of the data analyzed.