The Reform Study Of Local Provincial Party Newspaper In The New Media Environment

At the beginning of the 21^st century,relying on the vigorous development of Internet technology,the emergence of new media to the traditional newspaper industry caused great impact.Fast decline in advertising revenue,loss of readers,and circulation is low,the traditional newspaper market atrophy,and many other difficulties make the future development of the newspaper.Traditional newspapers and subsequent development space? How traditional newspapers under the siege of the new media to find your own breakthrough? Traditional newspaper how to transform the reform of the new media environment? These problems become the research focus in the media practitioners and researchers in our country.The subject of the study will base on the context,the media will focus to the provincial party newspaper this specific mainstream meida institutions,the NanFang daily as the research object,in the traditional newspaper industry and the spread of new media respective advantages,maincharacteristics and development status under the premise of fully examiming,the NanFang daily series the reform history and the status quo.This article thinks that the reform of NanFang daily mainly embodied in two aspects,one is the transformation of NanFang daily new media everything.Form the media forms,the NanFang daily active introduction of the new media technology, combined with new media interactive reasonable draw lessons from and absorbing the new media on the spread of advantage,to adapt to the new media environment of communication environment.Secondly,the NanFang daily change of itself.In the study of new media advantage at the same time,the NanFang daily as the traditional advantage of party newspaper,accurate "highly decided to influence the positioning expanding its own credibility and influence,to strengthen the guide of public opinion,so as to win back the reader maket,profit pattern.To sum up,the NanFang daily based on its own characteristics of part newspaper, on the basis of the play their own advantages actively and new media integration,for the local party newspaper breaking away from predicament,break through the transformation of traditional bottleneck provides a demonstration effect.This paper combines with the instance of NanFang daily in the new meida environment of research for the process of transformation of reform experience,for other provincial party newspaper and even the transformation of the traditional newspaper industry to provide some other obvious beneficial guidance.