| Into the era of the Internet high-speed development,China's newspaper declining years experience of precipice,party,especially party newspaper group,many newspapers face cruel survival crisis.Under this circumstance,the transformation of the media group of the provincial party newspaper group is not only the inevitable choice of self-help,but also the breakthrough new life.In August 18,2014,the general secretary Xi Jinping in the fourth meeting of the central deeply reform group proposed the national strategy to the integration of traditional media and new media development promotion,stressed the need to focus on creat a number of varied shapes,means of advanced,new competitive mainstream media,built a few of new media group to the strength and spread of power,credibility and influence the formation of three-dimensional diversity,integration and development of modern communication system." The People's Daily,liberation daily,zhejiang daily and other big party newspapers were among the first to enter the deep reform zone of media convergence.Yet there are 31 provincial-level newspaper groups in the country,and dozens of local newspaper groups.Do they want to convergence? How should we convergence?Newspaper media group in jiangxi province,jiangxi provincial party newspaper,newspaper groups he is located in the central China region,where the economy is relatively backward,the media industry is not developed,but group's development pace of big media convergence,achieved good effect.Based on the newspaper media group in jiangxi province as an example,based on time axis,re-render newspaper media group media fusion of jiangxi province to develop,and find the transformation group itself,in the process of analysis of the external environment opportunities and problems,and combined with other provincial party newspaper media group media experience and problems in practice,try to paint the future development of China's communist party newspaper media group media convergence path. |
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