Research On The Development Of Network Television

Constant development of new media brings great challenges and also new opportunities to traditional television media.Network television enjoys huge development potential.The thesis carries out analysis from aspects like the development status,features,competition environment,content production,profit model and direction of future development of network television.In recent years,the network had been fully integrated into people's lives,and the growing number of network users also affected to great extent the development of media.The advertisement revenue and audience ratings of traditional TV stations had suffered huge impacts,while network TV stations emerging in this process enjoyed inevitable and vast prospects.Currently,traditional TV stations of provincial level had all been aware of the importance of the network TV stations,and they were taking active efforts to find the most suitable developing model.Network television has gradually influenced our life,but many problems are still seen amid its development.Though network television is supported by national policies and can get contents from traditional television,it fails to fundamentally break through traditional media model.Problems like inaccurate positioning and obscure profit model still exist.In addition,as a late starter,network television sees no decisive advantages in the face of strikes brought by video websites like Tencent Video,le.com and i Qiyi.com.To win a place in fierce market competition,network television must know clearly about its positioning,pay close attention to the demand and experience of users,attach importance to the interaction and communication with netizens,and bear its social responsibility in mind.By analyzing the features and problems of network television and contrasting network television with traditional television and video websites,the thesis analyzesthe problems met by network television in development.Based on living examples,the thesis proposes contents that should be provided by network television and points out the development direction of network television in the future,hoping to boost the development of network television.Faced with fierce market competition,network television should keep exploring its own problems,adapt to the transmission rules of new media,and follow the information consumption habits in new media transmission environment;thus,the development of the media industry can be effectively advanced.