Educational Television In The Survival And Development Strategy Under The New Media Environment

Education television since the TV shape appears in the 1960 of the 20th century, after more than half a century of development, becoming indispensable to education in the mainstream media in China. But as the new media, the emergence of digital TV, Internet TV and digital technology, in bringing development opportunities as well as to educational television brings survival challenges. Especially the current layout of the broadcast TV industry structure adjustment, digital TV, analog TV from the historical stage of push, new media, more in-depth development of the new technological revolution, educational television station in the tide of the times. TV is in the forefront of education songs? Or is out of public sight? Survival and development of educational television in the digital age? How educational television in the digital age walk a path of integration? These questions deserve attention, thought-provoking.This article from educational television first half a century of history, current living situation, future development opportunity aspects to explore educational television adaptation possibilities of survival in the digital age. Secondly, the form of educational television as a TV, must have its unique educational TV based on the law of creation and creative concept, to this argument the inevitability of the existence of ETV. Again, at this stage of education in new media, digital televisions, network TV, and so on under the background of digital technology, emergence of new media, digital TV, Internet TV have what kind of impact on the educational television, by their analysis one by one, explore the road of educational television in the background of new technology integration. Finally, from the five areas and the prospect of the educational television of the future.In this context, the theme of this article focusing on educational television, mainly through content analysis and comparative analysis, illustrates educational television in the new possibility and necessity of persistence in the environment of that view. On the history, present situation, development of educational television, and, ultimately, the way out, elaboration of the strategy, also for the advancement of education of TV in the media market, out of a revival of the education reform and development of TV and growth path. This article on the premise certainly inevitable persistent educational television, put forward new ideas, new methods of hope to China's educational television in the new media environment for the rapid development of help and inspiration.