Problems And Strategies In The New Media Environment Television Media Development

The rapid development of new media, people increasingly have more access to information channels, and compared to the situation90years ago, we have from the scarcity of information into the information age.Competition in the face of such excess case, how could he not be eliminated, how to do the first master resources, integration of resources, improve television ratings and generate maximum value and profit?While not forgetting to achieve certain social play in supervision by public opinion to guide social mainstream values, spread positive energy to make a difference.I believe that the future of television media must be fully integrated into the digital network system, widening the channels of communication into the new consumer.Therefore lead to a change in the way of program production and program dissemination program form will be more emphasis on scalability, reported greater emphasis on the full range of programming mode will be more flexible.The content changes reflected in the IT advantage through the integration of multimedia network, the future of TV news to do sound and picture is superb, visual scenes, vivid detail, with a strong sense of the scene, a sense of participation to attract viewers.Only in this way, the traditional TV media in order to meet the increasingly demanding information needs of the audience.CCTV as a more extensive influence in the national media, in addition to market ratings-oriented, but also bear the social role of the national megaphone.In the rapid economic development and social transition period, the prominent social conflicts, how to effectively express the voice of the people, to achieve effective social supervision, promote social progress, bear an important responsibility."To go grass roots, turn style, change style" activities as an opportunity to CCTV reform and innovation in the production of content, produced a series of influential and affinity programs, social and audience market at the same time recognized.Communication channels conform to the development needs of the times, no small force has also invested in the development of traditional television Internet portal and new media applications, and achieved good results, contributed to the traditional TV media and new Internet mediaInteractive.CCTV "news legislation station, build a world-class media" strategy to seize the high vantage point, the use of new media innovation ability to grow in size and strength itself, focuses on the integration and transformation and new media, to achieve its multi-faceted communicationexpand the program influence.