Media Convergence Evolution Of The Core Competitiveness Of The Television Media Environment Upgrade

In the 21st century, digital media rapidly growing today, online magazine, e-newspapers, digital TV, mobile TV and other new media are emerging, computer, network, telephone equipment, and information transmission network at the terminal and the network began to move toward integration, media convergence media development has become the mainstream trend. The radio, television, information and film industry were the greatest impact on media convergence, the Internet industry and the telecommunications industry, these three industries are important industrial areas of the country, R & D and policy support in the most strength. It can be said now based on digital technology, cable TV, telecommunications networks and the Internet information transmission channels to achieve network convergence, media convergence is the most basic, the core content, but also a major force in promoting media convergence. Media convergence from the current situation, "triple play" has become an irreversible trend, with the triple play project started, the three major industries through digital technology and network technology in the content production, distribution channels and receiving terminal areas such as interactivity to achieve information transmission and information received mobility, but also indicates that triple play technology advances gradually toward maturity.Information age, the primary function of the media dissemination of information, television media in our country the most important part is the most influential force one of the mass media. Spokespersons and the mainstream consciousness as a speaker, television media also has unparalleled advantages other traditional media, such as rich and strong means of communication and inclusiveness. But with the new era of network technology and digital technology, TV media as a medium for media convergence in the body, but through the media by the new media development and integration of the various effects and changes brought about new media technology led the entire media development, but also affected the traditional media in the new era of overall development process. While the new media continue to swallow the space of traditional TV media business, streaming media television advertising revenue and audience, forming a huge development on the television medium pressure. However, the development of new media brings to the television media is not just challenges, but also to the television media has brought great opportunities, today's television and new media has been unable to separate the monopoly power of traditional TV media era no longer has a go back, high-definition TV, digital TV, IPTV and mobile TV, and so the emergence of new forms of television, the television industry has a huge impact structure, television media and means of future development, but also more and more people began to concern. While traditional TV media, new media do not have the resources, rich in content and timeliness of the advantages of highly interactive, but have a high degree of authority and credibility, in terms of its characteristics, the traditional media in the long term development, with its strong human and material resources accumulated wealth of many mature system and mode of operation, but also has a large audience, which is what the current shortage of new media. Therefore, the television media can grasp the advantages of their own resources, to seize the opportunity to meet the challenges, the key is to look at the competitiveness of its own with do not have the core competitiveness. From the current point of view, build the heart of our traditional core competitiveness of the media to explore each of its changes during the period of the new features is also very necessary. This article from the typical traditional media, TV media in this part of the core competitiveness of a study, analyzed the key elements of environmental changes that occur with the change and its upgrades.