The Research On The Network Medium In The Public Crisis Incidents

The popularity of the Internet has brought mankind into a new era, the Internet has brought people a lot of convenience, but also brought some new problems and problems. Internet has the characteristics of real-time, interactive, so that it is not only a platform for the exchange of public information, but also become an important media for the public mood. In recent years, with the rapid development of the economy, the gap between rich and poor, increased social polarization, resulting in frequent public crisis. Once the traditional major public crisis broke out, it will become well-known in the Internet media, causing great social repercussions, all kinds of voices from different places in the absence of proven cases quickly through the network platform announced and spread out, causing a lot of unnecessary network conflict. If these disasters caused by public crisis, naturally it is easy to attract public attention, then in the "Web 2.0" era of the media, said some is not "crisis" of public events, but can be users first time acquisition and reproduced comment. In this extremely fast propagation of set off a public "waves" and become a threat to social harmony and stability of the "public crisis". The fast, efficient and powerful social influence of Internet media is far from the traditional media such as television and newspaper.Thus, the sudden public crisis response is an urgent need to pay attention to the problem. Based on the character of the sudden, explosive, threat of sudden public crisis events, and often through the network media to fast propagation malignant public opinion, to do harm to social stability, and the influence of network media, timely and effective response to the crisis, can with the fastest speed control of paroxysmal public crisis. Therefore, it is necessary to use the network media to deal with and solve the public crisis. At present, our country using the network media to deal with and solve the unexpected public crisis still exists the concept problem, such as lack of government functions, to solve these problems, by strengthening the concept, integration of the power of multi media, clear the government network public opinion guide the rights and responsibilities of countermeasures to improve China’s using efficiency of network media to deal with public crisis.