Study On Evolution Of Public Opinion Of Public Crisis

In April2012, the network uploads news as raw materials to industrial gelatincapsules, triggering concern of the majority of users."Capsules" event specific cases,collected from April9to April23, as the theme to the matter and forwarded microblogging samples reached more than200times. Content analysis research methods,analysis from the aspects of the topic of micro blogging, micro blogging position fromthe outbreak of public opinion to the final event subsided, the subject of micro bloggingsample distribution, distribution of micro-Bo, the position distribution, and over time,changes in the position of the topic of micro blogging micro blogging.The second further analysis affect the evolution of public opinion in severalelements. Including media elements: analysis of the reconstruction of the pattern oftraditional media agenda-setting function of the recession and the rise of new mediamicro blogging medium; different of netizens elements: analysis grassroots level, porters,and opinion leaders type of friends to play a different role in the evolution of publicopinion; elements: analysis of drug safety incident became public opinion hot from thecontent features. Internet users motives elements: the motives of the Internet users can bedivided into the right motivation, give vent to their motivation and moral motivationthree.Based on the above analysis, Chapter III obtained according to the characteristics ofdifferent stages of the development of public opinion, the four stages of the evolution ofnetwork public opinion, are: formation: network issues gradually prominent; peak period:Media intervention to attract a high degree of concern; repeatedly period: to stimulateinformation rejoined resolution phase: the rational regression of the disorder. Andanalyzed in four different stages, the main motivations and different demands of publicopinion, and at different stages of the media elements that affect the evolution of thepublic opinion, the elements users specific characteristics. Summed up several majorfeatures of drug safety event as the representative of public crisis of public opinion that is,with "vines" chain propagation, active ridicule micro blogging, opinion leaders viewwidely disseminated through content analysis and quantitative analysis methods, irrational emotional amplification, and the negative effects of the loss of the right tospeak popularity of affirmative imagine.