The Characteristics And Reflections Of The Spread Of Public Crisis Events In The Microblog Field

The dissemination of Changchun Changsheng Vaccine Event in Weibo is taken as the research object in this study.Weibo is regarded as the field space of public opinion gathering in the era of new media.The dissemination behavior of government,mainstream media,self-Media and the public in the evolution of event public opinion is investigated.At the same time,the crisis life cycle theory is used to focus on the germination,outbreak,sustainability and recovery of the Changsheng vaccine incident on the micro-blog platform.The dissemination contents,forms and discourse relations of the disseminators were investigated to reveal a series of characteristics of the transmission of the Changsheng vaccine incident.It is believed that the public agenda set by the mainstream media and micro-blog self-Media during the germination and outbreak of the crisis contributes to the upsurge of public opinion.During the crisis,government microblogging actively voiced,opinion leaders and the public expressed their emotions,and the official and private public opinion fields achieved dialogue in the conflict.With the incorporation of public opinion into the official guiding discourse system,the enthusiasm of public opinion has gradually faded.Firstly,the disseminator is taken as the breakthrough point to analyze the behavior characteristics of participants in microblog field.As an authoritative voice,the government guides public opinion in the middle and late stages of communication.Changchun Changsheng Company lost its voice as a party to the crisis.Mainstream news media carry out investigative research to reflect the value orientation of facts.Opinion leaders and self-Media embody emotional value orientation through the interaction of fans.With the help of the public,the microblog public opinion ecology of the Event of Changsheng Vaccine has been formed.Then the characteristics of information presentation are analyzed.The research shows that the publicity of vaccine industry in risk society,the vulnerability of public psychology in crisis history,and the issue of communication are extremely sensitive.Microblogging platform"everyone has a microphone",the content and form of dissemination tend to fragmentation.In the dialogue between the main body of communication,the opinion leaders and the public,the government and the mainstream media form a synergistic discourse.Through scientific communication and active guidance,the public opinion on the Event of Changsheng Vaccine has been effectively controlled.Based on the content of the previous analysis,the author puts forward the coping strategies for the spread of public crisis events in the microblog field,and makes some academic reflection.The purpose is to enhance the credibility of the government in the management of crisis events,guide the crisis subjects to voice in the dissemination of microblog,improve the dissemination behavior of microblog field media and self-media,and enhance the media literacy of the public in the dissemination of microblog.I hope to inspire the academic circles to think,explore and discuss this topic more mature.