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Network Flow Of Public Opinion Research In Public Event

Posted on:2012-11-16Degree:MasterType:Thesis
Country:ChinaCandidate:N NingFull Text:PDF
GTID:2178330338954587Subject:Communication
Abstract/Summary:PDF Full Text Request
In this paper, I study the public opinion of public events through the case of 9 hot empirical research. And it analyzes, summarizes the flow process of public opinion formation in the network, and summed up the flow of public opinion of the three event networks types: same-opinion-flow-based type, some-of-the-same -opinion-flow-based type, and distributed-opinion-flow-based type network media. And on this basis, this thesis has discussed the flow of public opinion rules. The network has its opinion of general public law, and also has its network media environment of the particular side. To such a special law of the flow of public opinion, this paper proposes measures to guide the public opinion of network.Specifically, the flow of public events presents There are some differences characteristics between the flow of online public opinion and the flow of traditional opinion, including the invisible return in the flow of public opinion, more spontaneous return to the rational, from one side to the other silent change, the traditional flow of regression, the rapid formation and digestion of public opinion field, and hot and cold flow of information resulted in a different opinion. At the same time, the network flow of public opinion also has some similarities with the traditional media. As a kind of public opinion, the current tend of the network of public opinion to aggregate change is that views are converging, and become more rational, while public opinion is also two-dimensional diffusion process. Public opinion which is based on this progress presents the formation of a parabolic law. With the above two sides of public opinion, Network flow contains universality and individuality, and become the main force of contemporary public opinion.With the flow law of public opinion, this paper proposes a network of public opinion to guide several initiatives. First, we should strengthen the potential of guiding public opinion, prohibit the deterioration of public opinion and control behavior. Second, the network gatekeeper should be trained, which can protect the network smoothly and prevent the flow to speed up. Third, standardize the building of an online forum of public opinion field, and form a good network of field of discourse. Fourth, deliver the information of high-definition public event, and curb the flow of public opinion on the alienation of the network. Fifth, the mainstream online appropriates to enlarge the rational voice of public opinion. Finally, the smooth and free mechanism should be built timely to upload the public opinion.
Keywords/Search Tags:Public events, Network of public opinion, Network flow of public opinion, Audience, Media guide
PDF Full Text Request
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