The Design And Implementation Of The Operational Customer Relationship Management System

With the continuous development of China's financial market,in order to meet the needs of the market,many financial institutions have been established,making the current stage of the market structure has undergone a certain change,before belonging to the seller's market,but at this stage belongs to the buyer's market.And in the process of development,the opening degree of our country is getting larger and larger,some of the more excellent foreign banks enter the domestic market,making our country's banks in the process of development need to face greater pressure.Construction Bank in the development process need to make a positive coping strategies to the fierce competition in the market place,in order to ensure the development of more smooth will need to maintain the original old customers,but also the active development of new customers,so this The process must use the operation of customer relationship management(OCRM)system.In order to make the competitiveness of CCB significantly improve,it needs to be able to manage customers,then the management of customers in the process of the need for a more comprehensive customer management system and provide technical support.In the process of maintaining the old customers,if the management system is more comprehensive,then it will enable the Construction Bank and the old customers to establish a stable and long-term relationship table,making the proposal related to the process more simple,and then In accordance with the needs of customers for the provision of targeted local services,making the customer's needs are met,then to a certain extent,it has led to the construction of the Bank's old customers.In this paper,the concept and characteristics of OCRM are introduced in detail,and the classification of OCRM is completed.The essence of OCRM in banking system is deeply researched,and the advanced technology used in OCRM system is studied.This paper introduces the principle of OCRM system design,and then introduces the function of OCRM system,and introduces the more important modules and database of OCRM system.Finally,Then,on the basis of fully understanding.NET and SQL Server,we will understand the OCRM system used by CCB at this stage,and study how the function of OCRM is realized.In the process of this study,the design of the system for a more complete test,the financial sector at this stage to prove the OCRM system used in a certain stability and effectiveness.