Observing The Developing Direction Of The News Report Of Current Affairs And Politics From The Third Transformation Of Southern Weekend

Southern Weekend is trusted in public, influential and most widely read weekly newspaper in China. And with 32 pages of politics, business and culture, it is also the most substantial. It has a circulation of 1 million, but each edition is passed along and reaches 6 million people.Unlike most newspapers in China, Southern Weekend's attitude is that it should be a mouthpiece for the people. Southern Weekend appeals to both the masses and China's elite, and has achieved nationwide notoriety and success.However, as time went on, the methods used to observe the economic and political changes in society could not provide complete understandings of the development of the whole country. Southern Weekend needed a more mature structure to make sense of this change. So, Southern Weekend decided to change.It matured into a different paper with more depth to its stories. And it transformed from a paper that only covered local events and criticized local government into one that covered national politics and the serious issues facing the nation. It became a major force in Chinese media.Now, Southern Weekend is on a new road, and is facing two different kinds of pressure: The first come from fresh competition from other media. The second, from its perceived role as a judge of morality.In the past, people misunderstood Southern Weekend by viewing it as the embodiment of morality-a radical newspaper and bible of the media thatsignaled how and when to judge political issues. But that was not Southern Weekend's original purpose. It will be a long time before readers accept its new role. On the other hand, it is difficult for the exploration stride of Southern Weekend in the news report of current affairs and politics. At politically, it always meets the "the mine field ", and the reporting skill should be improved. Especially, Southern Weekend already has felt the existence crisis greater and greater which comes from the ripe counterpart day by day. There are a lot of pairs of case study of Southern Weekend in the academic circles and the media, but mostly cursory and shallow, only reach the surface.I, "a person who experiences personally ", who engaged in the reporting of the current politics in Southern Weekend for about two years, observed the background and reason why Southern Weekend should make the transition for the third time, and its gain and loss in this course.This paper has analyzed complexity and certainty that Southern Weekend made the transition for the third time emphatically, and through many angles of analyse about reporting pattern of the current politics of the South Weekend ,we can hold the direction and possibility of development about the Chinese major media in future.The intention of the paper transmits such a message: Southern Weekend gave up the kind of images who was a system rebel and removed the label of paternalism, aim at helping people to see clearly every point of change of the society with more rational , more practical , more tolerant posture , transmit constructive information. That will be that a reader will need most in the future, and also duty of the media of this era.