| "Southern Weekend" is currently a popular comprehensive weekly, it is a policy of "justice, conscience, compassion, rationality," the operational concept, "reflect the society, service reform ideas, close to life," as the main feature, the practice of "here, read China" profession ideal, gradually developed into today China quantity issued biggest, reading rate is highest, the most widely influential, the credibility of the strongest news weekly. "Southern Weekend" is divided into 32 version, with six plates, the news, cultural, economic, green, comments, content focus focus issues, and beneficial to the people’s livelihood are closely related in the process of modernization in China, will show the thinking depth than the review version. Since 2007, new comments plate, "Southern Weekend" then to criticizing current politics, explore the human nature and Enlightenment of the thought of public opinion position, constantly digging depth of thought press review, expand the scope of the content of newspaper reviews, increase the theoretical strength press review, all-round and multi angle to enhance existing newspapers as the core value of the level of review.In this paper, through the analysis of 2012 to 2014 of the "South Weekend" comments editor features, in three years time period newspapers samples as the research object, systematically to the review version development thought characteristics edit profile, news commentary carried out investigation and deconstruction,curated selection of standard features, edit content characteristic, sums up the comments the editor features, and in-depth understanding of the "South Weekend" why "a popular paper, leads the reported forest" as an industry pioneer, the mystery of the market sales and word-of-mouth win-win, and rational understanding of the general trend of the contemporary development of Chinese newspaper industry and environment, provide more excellent ideas for the development of paper industry reference model. In addition, as a supplement, this thesis also objectively demonstrated the "Southern Weekend" comment editor planning problems, and actively put forward suggestions for improvement to the author personal and specificmethods, so as to more comprehensive, three-dimensional angle values deeper thinking prompted us to review the influence of newspapers and periodicals of social mainstream ideology of the phenomenon. Have long-term practical significance which as the media industry and optimize the development prospect. "Southern Weekend" comment version as the most influential domestic newspaper editorial position, a key role in shouldering social mainstream thought guiding, avatar from ideological level as the ideal critical spirit and moral act, idea of the value of its editorial features implied is the focus of this research. The newspaper edition followed the "Southern Weekend" continued focus on the social hot spots and fine plain language style, insist to do the communication bridge between intellectuals and ordinary people, uphold the tenet of humanistic care, pay attention to the cultivation of public consciousness, thinking awareness and public courage, scientific and democratic enlightenment to the readers. Editor comment thought characteristic analysis is the key is also difficult version, this paper rejects metaphysics subjective assume, in form and content, topic selection, positioning appeal and other basic level editing features as a guide, and gradually refines the connotation characteristics, its ideological level be reasoned, layer upon layer.The author through the rational use of literature survey method, statistical analysis method, comparative analysis and other research methods, the basic level from column forms of content, layout design, language characteristics, to the agenda setting, topic, advocate the idea of consciousness of the superstructure, from part to whole, rational analysis of the "South Weekend" review editor features, this study of the newspaper in modern literature, is a creative perspective. Although the "Southern Weekend" for more quantitative analysis of research results, theoretical constitution is also very mature, but the subdivision to the specific research the newspaper version will not so rich, and most of the existing articles are basically relates to press review the ideological level, therefore, according to the "study on the Southern Weekend" the opinion page editor features can count is opened up a new starting point.From a quantitative analysis of period of time, "Southern Weekend" comment editor in recent years characteristics, can not only making research on the operating trajectory and the development course of China’s media industry, more can grasp the whole country in the era of great change in the process of the pulse and heartbeat from news comment lines. This is for us to improve the newspaper to guide public opinion function, promote the domestic media industry innovation development and common prosperity, and a correct understanding of the contradictions between rapid economic development under the national internal generated, is very necessary, but also has the profound significance. |
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