TV Drama Broadcast Model Evolution In China And Its Developing Trend Research

All television programs broadcast in China TV,TV advertising revenue generated is undoubtedly the most.Although it aired quantity are not many,to 2014,for example,China's TV annual total broadcast only accounted for 25%of all TV programs,but that its bring television advertising revenue is as high as 50%or more.This is other TV programs can not match.Because of this,the TV stations of our country will be regarded as an important guarantee for boosting TV advertising revenue and total revenue.As a terminal on the television production chain,the television broadcast not only marks the completion of the production of television dramas,it also represents the direction of China's television industry creation,production.Therefore,the TV drama broadcast content,subject matter,mode has become the focus of the introduction of the relevant policies and policies of the State Administration of radio and television.This paper is to State Administration of radio,film and television in television broadcast mode mainly for prime time broadcast of TV drama policy change as the clue,combing the main process of China's TV broadcast mode of evolution.This article is divided into four chapters.The first chapter gives a brief overview of the development characteristics of China's TV drama,mainly from three aspects of the TV series production,the type of television drama and the government regulation and control.The second chapter is China's TV broadcast mode evolution and influence.This part summarizes the drama born since so far,China's TV in prime time broadcast mode evolution and change reason.At the same time,according to the changes brought about by the positive effect to be discussed in detail.On this basis,the author then puts forward that "A TV play was broadcast on a TV stationan" is the new trend of China's TV broadcast model,which is mainly reflected in the Network novel IP development and TV play in the form of pay for the first broadcast in the video site.In the last chapter,the author thinks that although the "A TV play was broadcast on a TV stationan" is China's TV broadcast mode to the final,but the current model as well as the future of television and film production companies are faced with the challenge can not be ignored.Faced with these problems,the author also put forward their views and suggestions,hoping to provide some help for China's future development mode of TV broadcast.