Hunan Satellite Tv, Tv Series Broadcast Analysis

In recent years, the rapid development of China's media market.Competition between a single program alone has passed. Television stations are actively considering, How to integrate the channel limited resources, relying on the influence of brands on the market in the media to take a favorable terrain. In this case, the viewing audience has been difficult to satisfy the enthusiasm of a presentation at the annual table compiled curing method is more detrimental to broadcast advertising sales. As a result, including several local television stations, including CCTV, have begun to practice "series broadcast season " concept, the programming of the year is divided into normal programming to the table and change of the seasons holidays or special programming table. This means that the TV audience as the central concept of the production is taking shape. TV programming is not a newspaper audience in a program waiting to see the table. It is behind the series broadcast how to mobilize people what kind of program resources at the right time to play, this TV series is also broadcast to do a lot.The focus of this study:First, Hunan Satellite TV series broadcast the way they do in line with our audience's viewing habits? Second, how to make the television ratings of all programs to form a stable population? Third, by Hunan Satellite TV variety show, television, advertising category code way of broadcasting, to the systematic collection and analysis, for future reference channel broadcast TV series.Research method is the use of case study method, supplemented by the network survey, we understand that, the television series broadcast in the production and strategic thinking and specific practices, analysis of case strengths, weaknesses and opportunities to network through the survey results and Hunan Satellite TV Ratings analysis, and research relevant information, summarize the way television series broadcast competitive advantages and disadvantages of the current situation and the difference further in favor of the structure of television advertising and viewership expansion proposal.