| Television series is an important component of cultural industry and it have demonstrated the ideological attribute since its appearance. Television series’ strong ideological attribute and the long-term planned economy system in our country result in that television series in our country are in government’s control thoroughly. Although in different period the government will make corresponding adjustments in television series policy according to the specific economic situation, government’s control over the television series is stable for a long period of time.Along with the reform and opening up policy and the impact of China’s accession to the WTO, television series industrialization gradually sprout and its merchandise property is more and more significant. The government realized that television’s ideology and commodity attributes exist at the same time and began to deregulate in television series while television propaganda and the service function is guaranteed at the same time,which largely promoted the development of industrialization and informatization, of television series and make the role of market mechanism works better on television series field.The broadcast ring of television series is the realization of its own value and is one of the most important ring in the entire television series.Based on the importance of television series broadcast, our country government’s regulation on television series broadcast is emerge in endlessly. Based on the study of government regulation on television series broadcast ring, the general development line of our government on television series can be summed up. In recent years, with the development of economy and the push internet technology, many problems emerged in television series broadcast market, such as director-center system, seriously competition of homogenized series, shocking and re-screen emerge in endlessly, etc.Therefore, our government uses a series of rules and regulations, among which the "one play two star" policy formed in state administration of radio conference in 2014 is the most typical.The policy will certainly bring about great changes to current practitioners, every rings and broadcast platform in television series.The State Administration of Radio Film and Television makes regulations on television series broadcast from the aspect of market failure and public benefit. While there are various of problems on government’s regulation such as low degree of regulation, lack of regulatory organization, poor effect,etc. Compared with countries with highly developed culture industry especially television series industry, There is absolutely a need for the reform of regulation on television series in China.In the first chapter of this thesis, overview of television broadcast and government regulation on television series is stated, general theory of government regulation is summarized and characteristics and development of government regulation on television series is expounded. In the second chapter, advance government regulation mode in South Korea and USA and their advantage ours is analyzed and the suggestion of using their advantage for our reference is put forward. In the third chapter, the necessity of government regulation on television broadcast is put forward in aspects of market failure, legal issues on television series broadcast and government itself, based on the disordered phenomenon existed in television series broadcast market. In the fourth chapter, the policy adopted and its effluence of Chinese government regulation on television series broadcast market is discussed and analyzed combined with the reality context by the illustration of "one series two stations" policy. In the last chapter, approaches Chinese government regulate television series broadcast market is analyzed in four aspects. The government should respect the fundamental effect of market, establish and perfect laws and regulations, build a proper and effective evaluation system on regulatory effect and manage multimedia with differentiation approach. |
