On The Development Of County Level Broadcast Television Based On "Network Convergence"Taking Guangdong Gaoyao As An Example

The theme of this study is to county-level radio and television to explore the developmentof a way out in the context of the "triple play", select Guangdong Gaoyao broadcasters caseanalysis. Since the reform and opening up, especially stepped into a new era, with the rapiddevelopment of China’s economy and society, the radio and television industry by leaps andbounds, the industry is booming. The grassroots County at the end of the four-run radio andtelevision broadcasters, a special department, Has a significant cultural and ideologicalattributes, career and Industrial Attributes obvious protection of national cultural security,maintain social stability and promote social development to guide public opinion and influencethe construction of properties. County radio and television media in many "triple play" strongmedia pressure from their own reality, the bigger and stronger the radio and television industry,is a county-level radio and television media can not avoid the subject.Chapter：Introduction。An overview of the research background and significance of the"triple play"，as well as domestic and foreign research status of "triple play".Second chapter: The background of the "triple play" under the the survival status quo ofthe county broadcasters. The background of the "triple play" analysis,.Explore positive andnegative impact of the "triple play" to the the Gaoyao radio and television industry, Leads to thedevelopment issues facing the Gaoyao broadcast television.Chapter Ⅲ: Reform of the power of radio and television at the county level and resistance.Use a combination of quantitative and qualitative analysis method, Multi-angle-depth analysisof the reform of the power of the "triple play" of radio and television at the county level andresistance.Chapter Ⅳ: The way out of the county radio and television to explore the context of the"triple play".Targeted to explore the development of the county-level broadcast television path:break the institutional constraints, the introduction of competition in the market; removingtechnical barriers to development alliance; establishment of industrial links, build brandplatform; innovative business, industry chain and business model of integrationEntered an important period of strategic opportunities, the development momentum of the"triple play" is extraordinarily rapid, county-level broadcast television stations in the face ofopportunities and challenges, the only way to overcome hurdles to the perspective of the newmedia environment, new media technology, philosophy, talent, contentetc. into the radio andtelevision media, and practical integration the good programs manufacturers, network service providers, carriers and mobile terminal manufacturers and other resources, to achieve abreakthrough to enhance, and create a suitable practical, unique local characteristics."tripleplay" of scientific development.