Analysis And Research On Chinese Books Copyright Trade

Chinese books copyright trade, as a most effective way to use the domestic and foreign resources in publication industry, had already obtained the huge achievement after nearly 20 years development. China joining the World Trade Organization has accelerated the publication profession internationalization advancement. As the breach of internationalization strategy, opportunities and challenges the books copyright trade faces are self-evident. In the new whole world economic integration environment, how does the books copyright trade overcome the extant many malpractices, holds the opportunity, and meets the challenge have been more and more important topics in publication industry.The paper unifies the massive statistical data, uses quantitative, qualitative and comparative analysis methods to describe the Chinese books copyright trade present situation, summarizes the achievement in the books copyright trade, points out the problems in its developing process, and finally proposes the measurement the books copyright trade should adopt in new situation.The paper can be summarized into five parts:The first part elaborates basic theory of books copyright trade. First it analyzes "the copyright", "the works right", "the copyright trade" and so on the correlation concept, points out the characteristic and the connotation of the copyright and draws out the concept of the books copyright trade: Namely the economic activity of several paid copyright shift between copyright owner and books user. Then in the light of these basic concepts, it elaborates the body and the object, the basic principle, the forms and the legal protection of the books copyright trade.The second part discusses the preparatory stage, the negotiations stage and the later period in the books copyright trade process from the angle of works flow. It can be divided into four parts as the following: the gain of the copyright information is the premise of the books copyright trade; Searches of the true right holder is the guarantee of the books copyright trade; The copyright contract is final outcome of the bookscopyright trade negotiations, its main clauses are the important constituent of the contract; The period work after signing a contract is the important attribute to guarantees the income of the books copyright trade.The third part discusses the books copyright trade present situation of our country using the massive statistical data and the analysis of books import and export. It points out the problems of books copyright trade: obvious trade deficit, imbalance of the local development, disorderly competition and lack of copyright trade talented person. It also proposes the factors of influencing the copyright trade by analysis of the problems which are: economical level and industrial scale, books commercial operation pattern, cultural context difference, copyright proxy and specialized talented person.The fourth part discusses four issues closely related to books copyright trade. First is international book exhibition. The international book exhibition is an effective method of foreign books copyright trade development and has gradually been taken by the various countries. This part mainly introduces five typical international book exhibitions. Second is the copyright agency. The copyright agency is the bridge of the books copyright trade development and has played the vital role in the books copyright trade. It mainly elaborates the main service, the service flow and the present situation of the copyright agency. Third is the international cooperation publication, which analyzes the difference of the international cooperation publication and the copyright trade. Fourth is the parallel import, which analyzes the parallel import manifesting in books copyright trade.The fifth part elaborates books copyright trade under the WTO background. As a result of China joining WTO, the market competition intensifies, which inevitably proposes the stern challenge to the books copyright trade. This part analyzes the influences on Chinese book copyr...