Research On The Profit Mode Of TV Media Under “Internet Plus” Environment

In decades of development, Chinese TV media has distinctive characteristics. And it has formed a set of unique management system. With the speeding up and deepening of reform, the TV media exposed many problems, especially in the "Internet plus" environment, the impact of the Internet for TV media is huge. The first is about the influence of TV media advertising revenue and profit model. The profit model of traditional TV media is simply to advertising as a major source of income. The majority of television advertising revenue accounted for more than 90% of all income. In the past decades of development, due to the scarcity of information resources and television appeal to the people, TV media can rely on advertising revenue to get a higher income in a short time.In general, a business will try to keep their competitiveness remain in the mature period time as long as possible. But with the development of social, since the beginning of the 1990 s, the Internet began to spread. Including new media come up with the Internet. They making information resources are no longer scarce, but expand. Compared with the information on the Internet, traditional media in relatively few resources and the number of users has dropped significantly. As users move to new media, traditional media advertising revenue and economic benefit decreased and lost its status as "content is king". Benefit decline led to a series of problems, such as lack of funds for investment in new content, the loss of talented people, initiative to reduce advertising costs to get advertising revenue, and so on. The Internet changed people’s thinking. The rapid development of the network of online video, Internet communication, social networks and mobile media, makes the TV media loss users serious, and indirectly led to the growth of advertising revenue drop so that the overall decline in advertising revenue.2014 is defined for the media convergence year. Since then, the media convergence was rementioned again, and the Communist Party and the China focus on the development of media convergence to promote the competitiveness of Chinese media industry. For Chinese TV media, media convergence is not just a change in technology, more important is the way of thinking and the concept change. While the impact of the Internet, TV media should draw on new ways of thinking and new business philosophy from the Internet and new media. Combined with its own advantages and institutional mechanisms to the integration of development. In the "Internet plus" and the media convergence environment, it is said to be both opportunities and challenges for the development of TV media. It is undeniable that the TV media has some shortcomings result in limiting their own development and keep up with the pace of development of this time. With the development of society and the market economy system, these problems will be gradually exposed, and affect the normal operation of the TV media. Currently we are able to predict traditional TV media advertising revenue as the main source of income of the profit model has been facing development bottleneck. TV media advertising market has emerged the trend of decline, part of television maybe even get a loss. It can be seen that the traditional profit model has been unable to meet the current social and economic situation, and it is relatively weak ability of anti risk.As the saying goes, “do not put all your eggs in one basket”. From a mature profit model, the earnings concentrated at a point of profit is a great risk and unreasonable. Moreover, TV media advertising market in the future is becoming more and more difficult to predict. When TV media advertising market wave, the TV media can not find effective way to provide sources of funding channels in a short period of time. This makes the traditional profit model of TV media has less ability of anti risk. Although it will maintain a relatively stable state in a short period of time. But with the environment change, economic system become better, the nation’s total economic output rising, mark time means backward. In this paper, through the combing and analysis the development environment of TV media. I list the profit pattern of new media based on the Internet for reference. Then I put forward the future of TV media profit mode should be start to transform business philosophy. Then TV media should based on advantages of TV media and focus on status and the value of users in the TV media. So that it could take the cooperation from all kind of industry and multi-level development ideas. It is useful to explore and research the development trend of the TV media profit model.