| Both the rapid development of communication technology and mobile Internet and the rapid advance of new social and ecological environment continues to change, are booming mobile media to create unmatched realistic conditions and the conditions of the times. Mobile media is beyond the positioning of the "Fifth Media", presented before the people in a hypermedia gesture. Since the roles and functions of the mobile media has been re-defined, mobile media profit model should be followed to change.In this paper, from the point of view of the mobile Internet system of mobile media profit model, the first of the traditional profit model of mobile media and mobile media overview, and then analyzes the technical conditions of the mobile Internet era of mobile media realized earnings and market conditions. Similar to the traditional media, traditional profit model of mobile media is inseparable from the content profit model and advertising profit model. Along with the rapid development of the popularity of3G and mobile Internet, mobile media from the media, personalized and interactive trend further highlights mobile media has gone beyond the PC to become the first of China’s Internet users Internet terminal.The focus of this article discusses the mobile Internet era of mobile media profit model, a full range of analysis from the point of view of the nature of the characteristics of the structure and market operators, such as its three typical mobile media and cited specific interpretation of the profit model. Mobile Internet era of the commercial profitability of the mobile media plug in the wings of the dream, the endless variety of mobile value-added services, mobile video, mobile reading, mobile shopping, mobile phone games, as the representative of the emerging mobile media, traditional mobile media outside the profit model, the new profit model began to appear, mobile APP, mobile providers to develop new profit Blue Ocean, mobile media advertising revenue model also spawned a new. Telecom operators, terminal manufacturers, content service providers, marketers are beginning to realize that each camp shall be approved by the business model no longer meets the criteria for the development of today’s mobile media, try linkage converged platform integrated into a user-centric. I believe that psychological factors, technical factors, security issues are the three major issues restricting the development of mobile Internet era of mobile media profit model, put forward three major trends in the mobile Internet era of mobile media profit model that mobile cloud services, mobile payment020fusion free mode. Groups grew up mobile phone users enjoy free mobile Internet services have been accustomed to the free use of the network, you want to pay to build awareness requires a process, weak awareness of intellectual property on the other hand people lead to further increase the toll difficulty. Although3G network licenses are granted early in2009, but the network speed is still affecting one aspect of users’ online experience. With the popularity of mobile payments and mobile financial security issues of mobile media being questioned further. The gradual maturity of cloud computing makes various links on the chain of the mobile media industry are trying to pre-empt the occupation market Heights, mobile cloud services has become the battleground of various military strategists,"terminal+software+content+services" industry chain competition but also gave birth to the formation of this new industry of mobile cloud services.020business model is no longer a fresh topic, the establishment of mobile payment technology standards bring a new opportunity for the development of this business model. Finally, has long been confirmed by the mobile gaming toll free mode has brought huge business opportunities and profits.Theoretically, the results of this study will further enrich the existing results of the the profit model study of the mobile Internet era of mobile media, to help people more clear and systematic understanding of the mobile Internet era of mobile media and potential profit model theory for the follow-up studyreference. In practice, the results of this study can be carried out for the telecom operators, terminal manufacturers, content service providers, advertising marketer mobile media business to provide a reference, the operation and management of the enterprise, which has a certain amount of reality. |
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