Research On Party Newspaper Client

With the New Media Environment developing, the age of “big data” has brought profound changes to communication pattern in our country. The Party newspaper, as a platform, route and policy as well as propaganda tool of the Party plays an important position in Party propaganda. By June 2015, the scale of network news users in our country is 555 million. Facing the challenges and the impact of the new media, traditional media such as newspapers has been “injured”. With the new century and new situation, the Party newspaper how to enhance the ability of overall strength and the ability to implement public opinion has become an important problem. Party newspaper takes the advantages of itself and meet the wave of new media technology to develop party newspaper news client, which can response positive to public concern and develop the propagation force of Party newspaper.Party newspaper news client not only has the advantage of long-term accumulate credibility of the party newspaper and the high quality talent reporters, but also has information dissemination universality, and the diversity of sources of information advantage. How to make full use of these advantages, keeping the lasting vitality and popularity really play a bridge role between the Party and the government and the people, which is the key of the Party newspaper news client operations. Although the party newspaper news client has made great development in recent years, its strong credibility in the society also played the role of “opinion leaders”. However, in the process of development of application, it is inevitably have some problems. How to find its way to break through the party newspaper news client bottleneck in order to make Party newspaper better serve the people become the major issues that to be resolved.This paper tries to analyze the People's Daily application which is the first party newspaper in China. At first, analyzing Party newspaper news client operation strategy, content distribution, structure characteristics and so on. These several aspects as the breakthrough point in order to look for the party newspaper news client deficiencies and problems encountered in the process of application development. This paper aims to make a research on party newspaper news client application and then promoting Party newspaper news client brand image, improving the quality of content, multiple reading party newspaper journalism client characteristics and problems with the new media environment. In the end of this paper, the author tries to put forward same measures and suggestions to resolve the questions which involved in the front of this paper.