Study On The <People's Daily> News Client For Example The Guiding Force Of Public Opinion Of News Client Upgrade

Every technological change has a great impact on our lives,the rapid development of mobile Internet is so.With the advent of the mobile Internet came into being in recent years,mobile news client in the rapid development,has become the new darling of the field of news dissemination.In our country's first mobile news client appeared in 2010,a growing number of mobile phone news clients have landed on the stage of the times.Not only have the traditional mainstream media,as well as commercial portals are closely followed the pace of the times,have released their own mobile news client.Mobile phone news client to rely on their own different products and different matrix cluster advantages,the rapid development in recent years,showing the fierce situation of mobile phone news client of different styles,each one has his good points rival.At present,the mobile news client has become an important part of the new media,but also an important starting point for the integration of traditional mainstream media development strategy.This article is based on the background of the media,using the methods of literature research,case analysis,quantitative and qualitative analysis,to the "people's Daily" in the new media era of mobile phone news client as the research object,combined with the selected samples,through the analysis of the construction background and the general situation of the people's daily news client,summed up the people's daily in the guidance of public opinion of news client advantages,including multi-channel multi platform content integration,and strive to achieve the authority user centric,highlighting the mainstream values of the content is king.In addition,the people's daily news client and surging news client,news client NetEase were compared,summed up the party newspaper People's daily news client client in the guidance of public opinion some deficiencies exist,its shortcomings include: content platform and service platform integration,user segmentation and customization,government servicesand network political function deficiency.At the same time,based on a comprehensive analysis of people's daily news client on the client,how to improve the guiding force of public opinion and thinking,mainly from the adhere to the content,highlighting the mainstream values,adhere to the user centric mobile Internet service,grafting principle and technology of faith,strengthen the technical support and the corresponding solving strategy in three aspects driving effect.