The Study On The People's Daily News Client

The arrival of the new media era changed the status of the paper media and the media living environment,and the transformation of the paper media became the trend.As a communist party newspaper,the People's Daily launches the People's Daily news client which is regarded as an important response strategy to the new media era,continuing mainstreaming party responsibility and reflecting public opinion.In the new media era,the information channel becomes more diverse,and there are more rich content.The word that "content is the king" is still the key issues under the new media era.How to provide users with high quality content and how to build their own content characteristic are particularly important to news client.Therefore,in this paper,the People's Daily news client content is analyzed.The author holds the idea that the People's Daily news client focuses on the key construction of the leading news section,focuses on livelihood issues,presents both reprinted articles and original works,and realizes the transformation of the new media era writing style;Secondly,the People's Daily news client pays attention to the construction of feature plate,and combines the government affairs with the public to jointly build the private and official"public opinion field".Third,the People's Daily news client follow the time development,using mobile Internet and broadcast technology.The new broadcast section,in the form of refreshing,plays an important role in the big political news reports,and provides users with professional content.The interface design of People's Daily news client also presents distinctive features.First of all,on the visual level,the application of the image is emphasized,the color design is dominated by "red and white",the text design is concise and clear,and the metaphorical icon design is simple and simply understood.Secondly,in terms of the design of the interactive behavior,we strive to reduce the learning cost and present concise and easy feedback and prompt.Finally,in terms of the emotional design,there are more interesting designs to trigger users' interest and attention,a variety of media brings fusion immersive experience for the user,and there are more humanized design to inspire users' aftertaste and attachment.To sum up,the People's Daily news client successfully completed the transformation from traditional media to mobile terminal by creating high-quality content and designing a harmonious interface.However,there is still room for improvement.In the future,we should pay more attention to the user experience,strengthen brand building,master new media technology,strengthen local news building,and move on to new development.