Study On The Propagation Mode And The Development Prospect Of The Party Newspaper Mobile Client

With the explosive development of mobile Internet and the popularity of smart phones, mobile phone news client has become a standard of party newspaper. At present, in the provincial level and above, 31 daily have mobile phone news client,coverage of more than 90%. Mobile phone news client has immediacy, flexible forms of communication and powerful interactive communication which attract party newspaper media. Taking mobile phone newspaper as an example, which is the mobile phone news client product, sponsored by Jiangxi daily, this paper researches the process of the propagation of mobile client basic elements, patterns, property characteristics of the party newspaper, finds out advantages and problems and puts forward development suggestions.This paper is divided into five parts. The first part introduces the research background, present situation and the results, which points out the research significance, method and framework. The second part discusses the emergence and development of party newspaper mobile client. Based on the current large number and diversity of mobile client system, it defines the property characteristics of party newspaper mobile client, expounds the existing configuration and development status of party newspaper mobile clients and analyzes the commonness and individuality of party newspaper mobile news client. The third chapter outlines the research object of whole paper: the Jiangxi mobile news client, and introduces its founding process,column setup, interface design, and the current operation. The fourth chapter analyzes basic elements of Jiangxi mobile news in the process of the propagation of the client,and compared with the elements and characteristics of traditional media: Jiangxi daily,analyses the propagation mode, nature and characteristics of mobile client of the party newspaper. The last chapter starts from the case, and the research angle of view expands to the whole party newspaper mobile client. Based on the analysis of the advantages and problems, it puts forward some development strategies, which would coffer reference for research.The author thinks that party newspaper mobile client is the extension of party newspaper. Its propagation mode belongs to the mainstream paradigm of mass communication- a kind of delivery mode, which including media organization,content, channels, audience and communication effect. Not only the elements reflectthe continuation of traditional print party newspaper, but has its own rule and characteristic, especially traditional party newspaper process model is "to the communicators as the center", what is significantly different from mobile client: "weak" and "audience". Medium organizations must communicate in control balance between intention and audiences receive intention. Although there are fuzzy, complex and positioning problems in information management system, but its inherent technical advantages as well as the support of the policy level, cell phone news client becomes one of the best choices of integration transformation, and will keep a good development in the future.