The Internet Users' Health Information Behavior Research

With the development and prevalence of Internet, there is a huge impact on the way of people to obtain and use of traditional information. Online health information has become one of the most important information sources for people seeking health information in recent years. However, on one hand the current online health information quality can not be guaranteed, the health web designers do not take full advantages of hospital authoritative resources. On the other hand, people have week consciousness to use online health information, which leads to the conflict between low utilization of Internet health information resources and information explosion. Therefore, this article based on user-oriented explores online user's health information behavior law, analyses regulatory mechanisms between health information needs and behavior in empirical research, and concludes the effective influence factors. Finally this paper puts forward constructive suggestions aimed at individuals, hospitals, national three aspects.This paper using the literature research method generalizes the online user health information behavior and its influencing factors model, discusses the mechanisms between health information needs and behavior; then use the structural equation model to verify this theory model, and remove the no significant influence factors, reasonably put forward the health information behavior model; Finally, according to the experiment data, we present scientific advice aiming at how to improve the health information service, promote national health information platform construction and raise personal health information literacy.In this paper, the main conclusions have:(1) health information demand has significant influence on health information behavior. The health information more desires, more possible for online seeking health information.(2)Socio-demographics variables have significant impact on demand for health information. The older age, the higher the degree,the worse health, the more the possibility of online search health information.(3) medical environment has a significant influence on health information needs. The harder it is to see a doctor and the more support of surrounding friends, the user searching for online health information needs more intense.(4) self-efficacy has a significant impact on health information and health information seek and use of behavior. Self-efficacy is stronger, the more likely to have health information needs, and act accordingly.(5) information systems and services have a great effect on health information demand and information behavior.(6)the personal health information literacy for web users health information demand and information behavior did not produce the desired effect.Our country and hospitals should correctly guide users' information demand, and the health information net should be constructed by country and hospitals collaboratively. Our country must strengthen national network infrastructure. Users need to enhance self-efficacy,improve health awareness, correctly express their health information needs.In this paper, there are tow innovation points: first, scholars of information science mostly focused on health information search behavior research, this article from the whole health information behavior process that information demand, information search and use process carry out an study. Second, at present the health information behavior empirical research is relatively scarce, we analyzed the influence factors of information demand, information search and use stage, and the effective factors are obtained.